Following the success of larger-than-life displays, TCL Electronics, the Triple Global Top 1 TV Brand and No. 1 Panel TV Brand in the Philippines, in partnership with Abenson, the country’s leading appliance retailer, has officially launched its most advanced and largest television to date—the 115” TCL C7K Premium QD-Mini LED TV.
The exclusive launch, held at Abenson Greenhills Madison, showcased a luxurious home cinema experience that brought the massive display to life. Combining ultra-large screen immersion, breathtaking clarity, and QD-Mini LED technology, the TCL C7K promises to transform any living room into a private theater.
Cinema at Home: The Launch Experience
With the theme “Experience Cinema Viewing at Home”, the event recreated the feel of a premium movie theater—complete with plush recliners, dimmed lighting, and classic movie snacks. Guests were invited to picture their own homes turned into cinematic havens, thanks to the towering 115” display.
On stage, TCL and Abenson executives shared their excitement for this milestone:
- Cyd Montebon, Deputy Director of Sales, TCL Philippines:
“As the No. 1 Panel TV Brand, we’re proud to introduce the massive 115” TCL C7K QD-Mini LED TV—delivering an ultra-clear and immersive cinematic experience that movie lovers will surely enjoy.” - Apple Ma, Retail Marketing Head, Abenson:
“Our mission is to bring the good life to every Filipino home. Through this partnership with TCL, we are proud to deliver premium experiences that blend innovation, performance, and luxury.”
Technology That Redefines Clarity
Charlie Huang, Deputy Product Director of Brownline, TCL Philippines, explained how the new C7K raises the bar:
“This isn’t just about a supersized TV—it’s a leap forward in clarity and brightness. By combining Quantum Dot technology with Mini LED backlighting, we deliver ultra-precise contrast, vibrant colors, and deeper blacks, even in bright rooms. The result is a picture that feels alive, real, and immersive.”
Celebrity Impressions
TCL Brand Partners and lifestyle personalities shared glowing reviews:
- Ashley “Petra Mahalimuyak” Rivera:
“It’s absolutely breathtaking! The clarity and HDR quality make every scene feel alive—this is true cinematic viewing at home.” - Bigboy Cheng:
“The size is commanding, but paired with precise contrast and brilliant colors, it’s an instant premium home theater upgrade.” - Erika Padilla-Cariaso & Coach Jeffrey Cariaso:
“The sheer scale transforms any space into a private cinema. Crisp picture, vibrant colors—this is a game-changer.”
Exclusive Launch Offer
From August 1–10, 2025, Abenson is offering the TCL 115” C7K at a special price of ₱590,999. Buyers will also receive ₱63,990 worth of premium freebies, including a TCL 2HP Inverter Air Conditioner and a Top Loading Water Dispenser.
Pushing the Boundaries of Home Entertainment
Closing the event, Joseph Cernitchez, Brand Manager of TCL Philippines, remarked:
“This launch is more than a product reveal—it’s part of TCL’s mission to elevate how Filipinos experience home entertainment. Through our strong partnership with Abenson, we’re proud to make this innovation more accessible.”
For more information about the TCL 115” C7K QD-Mini LED TV, visit www.tcl.com/ph/en.
