Thai-Based Burmese Sensation Samsam Releases Cinematic New Single ‘Taste of You’

Thailand-based Burmese pop sensation SamSam returns with his bold new single, ‘Taste of You’ — a cinematic, emotionally charged release blending dark romance, explosive visuals, and high-energy pop performance.

Transitioning into English-language music, SamSam enters a new era with ‘Taste of You’. The track explores the chaos of a toxic yet magnetic relationship — where heartbreak, desire, pride, and emotional dependency keep pulling two people back together despite the damage they cause each other.

The accompanying music video for ‘Taste of You’ unfolds like a cinematic short film, blending narrative storytelling with explosive choreography, chaos-driven visuals, and emotionally charged performance scenes before ending in an unexpected twist.

Born Sittpainghtet and known to fans affectionately as SamSam, the artist first rose to fame in Myanmar with nationwide hits like ‘Thit Sar Shi Par Naw’ and ‘Shwe Chay Chin’. Following the success of his debut album Lights in 2019, SamSam quickly became one of Myanmar’s most recognizable R&B/Pop stars, earning the nickname “Prince of Myanmar” from his devoted fanbase, the “Lighters.” 

Originally from Lashio and raised in Mandalay, SamSam began studying piano at six years old before developing his passion for singing and live performance throughout childhood. Shortly after the release of Lights, he performed his first international concert in Bangkok in 2020 — marking the beginning of his expansion beyond Myanmar.