EastWest and EWA honored for campaigns that inspire trust and unity
Team EastWest has marked a milestone after scoring two wins at the 2025 IABC Philippines Quill Awards. Both EastWest Banking Corporation (EastWest) and EastWest Ageas Insurance (EWA) earned recognition for campaigns that blended purpose, creativity, and strong execution.
EastWest bagged the award for its 30th anniversary campaign, “Further for You.” The program highlighted three decades of banking centered on ease, trust, and innovation. Using a yin-yang-inspired logo and supported by ambassadors Donny Pangilinan and Carlos Yulo, the campaign launched innovations like the EasyWay App and hosted exclusive customer events. It balanced Eastern values of care and relationships with Western-driven innovation and technology.
EastWest Ageas Insurance was recognized for its employee engagement drive, “LOVE PURPLE: Uniting Employees with One Goal, One Color, One Purpose.” The campaign pushed its refreshed identity, “What’s Your PURPLE?” through activations such as branded merchandise and music festivals. It successfully rallied its Stewards to embrace the purple identity as a symbol of passion and authenticity in serving clients.
Norman Martin C. Reyes, EastWest Head of Marketing, said the recognition highlights the power of engaged employees and customer-centered strategies. “Both wins show that customer experience starts with engaged people who believe in the brand,” he shared.
The IABC Quill Awards honor outstanding communication campaigns that deliver measurable business impact. With thousands of entries every year, being chosen is a mark of distinction across industries.
EastWest’s double win showcases its focus on blending people-driven service with innovation. By putting customers at the center and empowering employees, the Bank continues to live up to its promise of going Further for You.
