TCL Launches A400 Series Tvs with “Heritage in Every Frame” Showcase in Intramuros

TCL Philippines brought together technology, Filipino heritage, and home entertainment with the launch of its new A400 Series TVs through the “Heritage in Every Frame” event at Centro de Turismo Intramuros Manila.

Timed with the country’s 128th Independence Day, the showcase presented the new TCL A400 Series QD-MiniLED TVs as lifestyle screens designed to function not only as entertainment devices, but also as elegant visual centerpieces for modern homes.

The event used the works of National Artist Fernando Amorsolo as a cultural lens, showing how classic Filipino art can be experienced in a new digital format.

Filipino Art on a Modern Display

A curated collection of Amorsolo masterpieces was displayed across the TCL A400 Series TVs, highlighting Filipino rural life, community, resilience, and heritage.

Among the featured works were Carabao Riding in Sunset, Noonday Meal, Tinikling, Dalagang Bukid, The Blind Man, Fruit Market, and Bataan.

Through the advanced display technology of the A400 Series, the artworks were presented with strong color accuracy, clarity, and detail, offering guests a fresh way to appreciate familiar pieces of Filipino visual culture.

A Moving Canvas for Amorsolo’s Masterpieces

Digital animator Mark Cañega reimagined Amorsolo’s works through modern animation techniques.

Cañega said animating the works of Fernando Amorsolo was both an honor and a technical challenge because the paintings already carry movement through light, wind, water, and everyday Filipino life.

He said the goal was to make the animation feel like a moving canvas rather than a cartoon, preserving Amorsolo’s signature glowing sunlight, warm tones, and oil painting texture on the TCL A400 screen.

The A400 Series as Lifestyle Technology

TCL CEO Peter Chen said the A400 Series represents the brand’s vision for home entertainment as something more than a device for viewing content.

He described the TV as a centerpiece that enhances the living space even when not in use.

The event highlighted the TCL A400M and A400 Pro, positioning the series as a blend of advanced display performance and home aesthetics.

The showcase also emphasized how the screen can support art gallery-style experiences, allowing homeowners to use the TV as part of their living space design.

Culture, Design, and Everyday Living

The event included a panel discussion with TCL brand partners Heaven Peralejo, Jenny Yeo, and Miss Universe Philippines 2024 Chelsea Manalo.

Peralejo shared that she initially thought the display was an actual painting because of how the screen captured texture, detail, and emotion.

Yeo highlighted the art gallery mode as her favorite feature, saying it allows the TV to display artworks instead of remaining as a blank screen.

Manalo noted how the A400 Series bridges Filipino culture and modern innovation, making the technology feel like part of the art experience rather than just a modern device.

Giving Back to Intramuros

The launch also served as a platform for community support.

TCL donated appliances, including televisions and air conditioning units, to beneficiaries inside Intramuros.

The donations will support the daily operations of the Centro de Turismo Intramuros, Intramuros Information Center, iMAKE History Fortress LEGO Education Center, and the Fr. Luis G. Merino, O.S.A. Library.

Intramuros Administration Administrator Atty. Joan Padilla said the partnership shows how modern innovation and creative technology can help connect Filipinos with their cultural roots.

Connecting Heritage With Modern Innovation

TCL Director of Sales Cyd Montebon said the exhibit showed how innovation can create new ways to experience and appreciate Filipino heritage.

Through the A400 Series, TCL presented technology as a tool not only for entertainment, but also for creativity, self-expression, and cultural connection.

The launch showed how a modern screen can become part of a bigger story: preserving heritage, celebrating Filipino artistry, and bringing meaningful design into everyday living.