Students and professionals are preparing for the tools that will help them thrive in the new school year. In support of this, Brother Philippines is bringing back its Trade-In Madness Promotion starting June 14, offering exclusive discounts of up to 30% on select Brother printers in exchange for old printing devices — regardless of brand or condition.
Now celebrating its 25th year in the Philippines, Brother Philippines continues to be a dependable ally in education and home-office solutions. The Trade-In Madness Promo is part of its ongoing effort to provide cost-effective tech solutions while advancing its commitment to sustainability and environmental responsibility.
“The Trade-In Madness promotion is our way of giving back to the loyal customers who continue to trust us. This year, it’s even more significant as we aim to help families and students prepare for the new school year with affordable tech upgrades, while simultaneously promoting environmental responsibility,” said Glenn Hocson, President of Brother Philippines. “This campaign reflects our two-fold mission: to support Filipino students and families with accessible, reliable technology, and to encourage more mindful consumption practices.”
A smarter way to upgrade
Through the Trade-In Madness promo, customers can trade any old machine — printers, fax machines, typewriters, or all-in-one units — at participating authorized Brother dealers and stores. In return, they can receive up to 30% discount on select Brother inkjet printer models built to meet the productivity needs of modern learners and remote workers, including the MFC-T920DW and the newly released MFC-T930DW from the company’s latest refill tank printer series.
Customers also have more options to upgrade as Brother Philippines includes the full lineup of its new refill tank series into the Trade-In Madness promo. They can look forward to great deals on the DCP-T430W, DCP-T436W DCP-T530DW, DCP-T730DW, and DCP-T830DW — versatile and dependable printers built to support everyday learning and work-from-home needs.
To participate, customers simply need to bring their trade-in units to participating locations and register through the official promo website. Each machine traded in is eligible for one discount, with a maximum of three purchases per customer per day. Full details and the list of participating models and locations will be available online.
Promoting environmental responsibility
Beyond offering savings, the Trade-In Madness initiative supports UN Sustainable Development Goal 12: Responsible Consumption and Production. By accepting and responsibly disposing of old or unused electronics, Brother Philippines aims to reduce e-waste and promote more circular use of materials.
This builds on the company’s broader sustainability initiatives, which include its annual Ocean Cleanup Drive — where volunteer Brother Philippines employees dedicate their time to clean up coastal areas — and the Green Project, which encourages customers to return used Brother ink bottles for proper recycling. These efforts are designed to reduce the demand for new material production and minimize environmental impact.
“Supporting our customers also means supporting the communities and environment we’re part of,” Hocson added. “We’re proud that our trade-in program helps reduce tech waste while giving Filipino families a more affordable way to upgrade.”
Whether preparing for another academic year or upgrading a home office setup, the Trade-In Madness promo presents an opportunity to save smart and reduce tech waste. This promotion is a chance for customers to upgrade their printing technology, level up their productivity, and contribute to a more sustainable future.
To see the full mechanics and participating stores, visit the Brother Philippines promo website at https://promotions.brotherph.com/. You may also follow its official Facebook page at https://www.facebook.com/BROTHERatyourside to stay updated on the Trade-In Madness Promotion.
