Smart Expands Retail Presence in Pangasinan and East Ortigas to Bring Better Customer Experience Closer to Filipinos

Smart Communications continues to strengthen its commitment to customer service with the opening and upgrading of Smart Stores in key locations across Pangasinan and East Ortigas.

The initiative reflects Smart’s ongoing effort to transform its retail locations into modern digital hubs where customers can conveniently access connectivity solutions, account services, device offerings, and technical support.

In Pangasinan, Smart has refreshed its stores at SM Urdaneta and SM Dagupan, bringing enhanced services to one of the country’s growing provinces. With increasing demand for mobile connectivity, digital transactions, and online services, the upgraded stores are designed to make support more accessible for individuals, families, and businesses.

Smart has also strengthened its presence along the Ortigas Extension through its Smart Store at SM City East Ortigas in Pasig City. The location serves customers from Pasig, Cainta, and Rizal, offering a comfortable environment where visitors can manage postpaid and prepaid accounts, activate SIMs, subscribe to plans, purchase devices, reload accounts, and access technical assistance.

According to Smart Vice President and Head of Retail Operations and Transformation Eden Techico, the new stores go beyond traditional retail functions.

“These new Smart Stores are more than just retail spaces—they’re hubs for connection, empowerment, and service,” she said.

The upgraded stores are part of Smart’s broader customer experience strategy, combining physical service touchpoints with digital innovations to help customers navigate their connectivity needs more efficiently.

Customers visiting the stores can expect hands-on product demonstrations, personalized assistance, and faster resolution of concerns, creating a more seamless and convenient service experience.

The retail expansion also complements the PLDT Group’s continued investments in network infrastructure. Throughout 2026, Smart has prioritized LTE and 5G network enhancements to support increasing mobile data demand and improve service reliability nationwide.

By strengthening both its retail channels and network capabilities, Smart aims to provide customers with dependable connectivity, accessible support, and digital solutions that fit their everyday needs.

As digital services become increasingly important in daily life, Smart’s expanded retail footprint demonstrates its continued focus on bringing technology, connectivity, and customer care closer to the communities it serves.