How SM Malls Unite for Cebu Delivers Support and Strength
SM Supermalls is turning the holiday season into a moment of unity and compassion. The nationwide call, SM Malls Unite for Cebu, started after Typhoon Tino and now rallies Filipinos to support relief and recovery in Cebu. The message is simple. Hope grows when communities work together.
The campaign began at SM City Cebu during the holiday display launch on November 13. The theme focused on grace and hope. At six in the evening, every SM mall across the country lit up in green. The color signaled unity. It also reminded shoppers that their help can reach families who lost homes and stability.
SM Supermalls President Steven T. Tan said the season calls for giving. He pushed for stronger support for Cebu, stressing how collective action brings strength to those who need it. His message centered on simple acts that create solid impact.
During the program, SM City Cebu paid tribute to first responders. These responders guided communities through the earthquake and typhoon. The mall turned over 200 Bundles of Hope to Cebu’s local emergency teams from CCDRRMO, BFP Mabolo, PNP Mabolo, and Barangay Mabolo units. The gesture honored their service and commitment.
The campaign also focuses on real aid. SM Foundation and SM Cares organized several initiatives to support recovery. They donated 8,000 Kalinga Packs through Operation Tulong Express. The packs reached affected families and SM employees. They also set up cash donation booths in all SM malls. Shoppers who want to help can walk up and give. The SM Mobile Clinic was deployed to deliver medical care in affected sites. These efforts show how organized action reaches the people who need it most.
SM works with local governments, volunteers, and partner groups to sustain recovery. The program supports long-term community empowerment. The aim is to help Cebu rebuild with strength and confidence.
SM Supermalls reminds Filipinos that every small act helps Cebu move forward. The campaign continues as a call to give, support, and uplift communities that face hardship.
