The SM group has received nine awards at the 21st Philippine Quill Awards held in Pasay City. The International Association of Business Communicators (IABC) Philippines honored the group for its excellence in business communications.
SM Investments Corporation (SM Investments), the parent company, won two awards. Its 2024 Integrated Report and Euro Medium-Term Notes (EMTN) Program both earned recognition. The EMTN Program highlighted SM’s communication strategy in issuing a USD500 million debt note, its largest international bond since 2014.
SM Foundation also gained two awards. These were for its advocacies “Uplifting Lives through Social Good” and “We Care: The SM Foundation Newsletter.”
SM Cares, the CSR arm of SM Supermalls, received recognition for its Global Youth Summit project. This initiative partners with the Global Peace Foundation to develop future leaders and problem solvers.
SM Supermalls took home an award for Toy Fezt, an event that celebrated fandom, toy culture, and art.
BDO Unibank, Inc. won for its social media strategy on the BDO Kabayan Facebook Page. Meanwhile, Chinabank received two awards. These recognized its Brand Refresh Program and its digital campaign “Focused on You.”
The Philippine Quill Awards, organized by IABC Philippines, remains one of the country’s most prestigious programs for communication. It celebrates organizations and professionals who uphold global standards in communication practices.
