First IMAX with Laser in Cebu
Cebu moviegoers now have a new reason to visit the big screen. On September 17, 2025, SM City Cebu reopened its IMAX theater with next-generation laser technology, making it the first and only IMAX with Laser cinema in the region.
The launch gathered guests led by SM City Cebu Mall Manager Van Aberia, Cebu City Mayor Nestor Archival, and VP and Special Assistant to the Executive Committee Marissa N. Fernan. Media partners and key opinion leaders enjoyed the exclusive premiere screening of the digitally remastered film Jaws, which showcased the full potential of the system.
The IMAX with Laser upgrade sets a new standard for movie viewing in Cebu:
- Crystal-Clear Laser Projection – A 4K laser engine delivers sharper images, brighter visuals, deeper contrast, and the widest color range available.
- Precision Sound – IMAX-patented audio technology ensures striking clarity, with balanced sound across every seat.
- Immersive Theater Design – Custom-built with stadium seating and a massive screen, every seat offers a clear, unobstructed view.
The upgraded cinema now features 363 luxury plush rocker seats and improved entryways. Tickets are priced at ₱850 for regular admission and ₱990 for VIP admission, both including popcorn and a drink.
With this upgrade, SM City Cebu joins a select list of only six cinemas nationwide offering IMAX with Laser technology. It delivers not just a movie, but a fully immersive entertainment experience that brings audiences closer to the action.
