Mobile-first life insurer Singlife Philippines is celebrating its fifth year with a refreshed brand identity and enhanced digital customer experience. The update reflects the company’s renewed mission to make insurance simpler, more accessible, and relevant to everyday Filipinos.
CEO Lester Cruz said the milestone marks a shift from breaking barriers to helping customers thrive. The brand now highlights real stories and real people, aiming to connect with modern, mobile-first Filipinos while keeping a human touch in its digital services.
Central to this strategy is the Plan & Protect app, an all-in-one platform for saving, planning, investing, and insuring. It has over 1.4 million installs and has driven a six-fold rise in annualized premium equivalent from last year. The app recently won Mobile App of the Year and Customer Experience Solution of the Year at the 2025 Asian Banking & Finance Fintech Awards.
Since 2020, Singlife has sold over 1 million policies and covered nearly a million lives. Innovations like Cash for Funeral Costs, Protect from Funeral Costs, and Income Multiplier set it apart in the market. The company also offers in-app savings with up to 15% net annual returns via its Super Boost Rewards Program.
Singlife is expanding beyond Metro Manila through partnerships with GCash, Maya, UNO Digital Bank, and GlobeOne, plus visibility in community events. Two new market-first products are set to launch this year, strengthening its position as a leader in digital insurance innovation.
