Femme Era highlights smart choices for Filipinas
Femme, the Filipino hygiene brand trusted for more than 20 years, has welcomed Shuvee Etrata as its newest brand ambassador. The former Pinoy Big Brother: Celebrity Collab Edition alum is now the face of the “Femme Era” campaign, a movement promoting smart spending and practical hygiene choices for today’s Filipina.
The “Femme Era” campaign celebrates modern women who balance work, family, and personal growth while navigating everyday challenges. Femme highlights how affordable yet reliable hygiene essentials can support women in living with comfort, confidence, and practicality.
Marketing Communications Manager Jazel Marielli A. Ramos Yeo explained that the partnership aligns with the brand’s vision. “Practicality is not only about affordability. It’s about making thoughtful choices that balance quality and reliability. With Shuvee on board, we aim to inspire more women to embrace both confidence and practicality in their daily routines,” she said.
Shuvee’s journey from TikTok creator to reality TV standout has made her a relatable figure for many young Filipinas. She sees this new role as a chance to influence women to live with confidence. “I’m thrilled to begin my Femme Era with a brand that values practicality and encourages women to live confidently every day,” Shuvee said.
Femme’s bright pink packaging has long been a familiar sight in Filipino homes. Its line of products includes tissues, cotton, sanitary napkins, pantyliners, and menstrual pants. With affordability and reliability at the core of its offerings, Femme continues to be a trusted brand for women who want to make smart and budget-friendly choices.
The partnership was officially launched during a contract signing at the SCPA Main Office in Taguig City. It marks a new era for Femme as the brand strengthens its mission of empowering Filipinas through practical confidence and smart living.
To follow Shuvee’s Femme Era journey and explore Femme’s complete range of hygiene care products, visit scpa.com.ph.
