Registration is now open for IAAPA Expo Asia 2026, the premier trade show for the attractions industry in the Asia-Pacific (APAC) region. Held with the inspiring theme, “Pursue the Wonder,” the Expo will take place at the Hong Kong Convention and Exhibition Centre, bringing together global industry leaders, innovators, and decision-makers for four days of business, education, connection, and exploration.
Hong Kong is more than a host city—it’s a global hub for innovation, creativity, and world-class attractions. As Asia-Pacific’s gateway, it’s the perfect stage for IAAPA Expo Asia 2026, where you’ll explore what’s next in the attractions industry.
Thousands of attendees are expected to gather from 9–12 June 2026, with the first day reserved exclusively for education sessions, followed by the dynamic trade show floor opening from 10-12 June featuring hundreds of exhibiting companies. From cutting-edge safety features and artificial intelligence advancements to immersive design and sustainable operations, the Expo will spotlight the products and investments driving growth across theme parks, water parks, family entertainment centers, museums, zoos, aquariums, and resorts.
Signature Events and Featured Speakers
The influential Su Zhigang, Founder and Chairman of Chimelong Group, will headline the Expo’s prestigious Leadership Breakfast. This exclusive gathering of senior executives from across Asia and the global attractions community will feature insights from one of the industry’s most visionary leaders.
Under Mr. Su’s leadership, Chimelong has become one of the most visited resort destinations in the world, widely recognized for integrating conservation, innovation, and entertainment at scale. In 2025, he was inducted into the IAAPA Hall of Fame, becoming the first Chinese industry leader to receive this distinguished honor.
Women’s Leadership Luncheon
The dynamic Women’s Leadership Luncheon will unite female voices from across the attractions sector for authentic conversation and idea-sharing.
Featured Speakers Include:
- Jeanette Chen, Vice President, Merlin Group & General Manager, LEGOLAND Shanghai Resort
- Lena Lee, Executive Vice President, Attractions & Destination Experience, Resorts World Sentosa
- Masako Taguchi, Senior Vice President, Human Resources, Universal Studios Japan
“This year’s show reflects the incredible momentum driving the Asia-Pacific region,” said Jack Chan, Executive Director and Vice President, IAAPA Asia Pacific. “Across APAC, we’re seeing the type of investments into new attractions that will lead to elevated guest experiences. Returning to host Expo Asia in Hong Kong creates more opportunities for professionals to learn, grow, and implement best practices.”
Learning Beyond the Show Floor
Education will extend beyond the convention center through IAAPA’s signature EDUTours, offering exclusive behind-the-scenes access to leading attractions and developments across Hong Kong.
Attendees have the opportunity to explore conservation and sustainability initiatives at Ocean Park Hong Kong; experience the rapid growth of the family entertainment center Kidztopia; tour Kai Tak Sports Park, Hong Kong’s landmark sports and entertainment development; and celebrate the industry at the Opening Reception hosted at Hong Kong Disneyland Resort.
An optional post-tour to Qingyuan Chimelong International Forest Resort will take place 13–14 June, offering participants additional insight into a large-scale integrated resort development in Mainland China.
IAAPA Expo Asia 2026 promises to deliver unparalleled opportunities for business growth, professional development, and global collaboration in one of the world’s most dynamic entertainment markets.
For event information and registration, visit IAAPA.org/IAAPAExpoAsia2026
