Asia Pacific travel is rebounding, and so is the demand for seamless mobile connectivity. In 2024, the region welcomed over 316 million international visitors, with projections to hit 762 million by 2026. Outbound travel is also expected to rise by up to 25% this year.
To meet this demand, Kaspersky has launched the Kaspersky eSIM Store, offering instant, secure digital SIM installation for travelers. With coverage in over 150 countries, users can choose local, regional, or global plans without swapping physical SIM cards.
APAC now holds over 56% of the global travel eSIM market, valued at USD 11.5 million in 2024. However, cybercriminals are targeting this growth. Kaspersky has detected phishing scams mimicking major telcos like Singtel, Smart, and Telstra. These fake sites steal personal and financial information, posing serious risks.
The Kaspersky eSIM Store offers:
- Affordable plans without roaming fees or hidden charges.
- Quick setup with no physical SIM or ID requirements.
- Eco-friendly digital-only service, reducing plastic waste.
The service is available via the official website and on mobile apps for iOS and Android.
