E3 2026 Connects Event Buyers and Suppliers Through over 500 Business Meetings

The expo combined supplier matching with training on event safety, technology and production.

More than 500 business-to-business meetings took place at Event Experience Expo (E3) 2026, giving event organizers and suppliers opportunities to discuss requirements for upcoming exhibitions, conferences and corporate gatherings.

Held on October 28–29 at World Trade Center Metro Manila (WTCMM), the second edition attracted more than 2,000 attendees and over 70 exhibiting brands, according to organizer World Trade Center Management Inc.

Participating businesses covered event technology, audiovisual production, staging, exhibition construction, logistics, creative services, and food and beverage. Bringing these specialties together allowed buyers to compare potential partners while suppliers learned more about prospective projects.

“For buyers, that means more choices and a clearer path to the right partner. For suppliers, it means a chance to win new clients,” said Pamela D. Pascual, WTCMM chairman and CEO.

Jublia AI, the expo’s official business-matching partner, helped participants identify potential matches and arrange appointments before the event. Scheduled meetings at booths and the business lounge complemented conversations on the exhibition floor.

Beyond networking, the E3 Exchange program addressed practical concerns in event delivery. Sessions covered audience engagement with Issa Litton, crowd safety with Martin Aguda Jr., and rigging safety with Stage Riggers president Joel Inumerable.

Technology discussions explored event data and artificial intelligence, while Paolo Valenciano’s Masterklasse covered creative direction, production design, lighting and live capture. The Philippine MICE Academy also offered a two-day course on event development, operations, sponsorship, marketing, safety and budgeting.

The expo coincided with WTCMM’s 30th anniversary. Its next measure of progress will come after the exhibition: registered buyers and exhibitors can continue discussions through the E3 Connect Hub for 12 months.

The meetings represent potential partnerships rather than confirmed contracts, with the platform giving participants time to follow up as projects develop.

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