PENSHOPPE is entering a bold new era.
The flagship fashion brand of GOLDEN ABC, Inc. (GABC) is moving fast, with new leadership and a stronger push into global relevance.
At the center of this evolution is Brandon Liu, now Vice President of PENSHOPPE. His work in operations, product, and brand has helped shape campaigns with stars like Lisa of BLACKPINK, NCT Dream, and BINI. Liu brings strategy and creativity together to keep PENSHOPPE current with Gen Z and millennial trends.
“We’ve built PENSHOPPE to resonate globally while staying rooted in Filipino identity,” he said. “We’ll keep delivering what our customers expect: trend-savvy fashion, strong collaborations, and relevant brand experiences.”
Alongside him is Bryan Liu, GABC’s Vice President for Strategy and Operations. He ensures the company’s over 1,000 stores and global markets remain aligned and competitive. Under Bryan’s lead, GABC has strengthened digital innovation and brand impact.
Bryan Liu believes in business with purpose. “We use our platforms to empower people and elevate Filipino talent. We want PENSHOPPE and all our brands to inspire greatness,” he said.
Both Lius now sit on GABC’s Board of Directors. Together, they bring vision and drive to the brand. With PENSHOPPE leading the way, GABC signals its readiness not just to adapt—but to lead the future of fashion retail.
