Baygon and OFF!, pest-control brands under SC Johnson, have launched Mission TAPOSible, a nationwide movement encouraging Filipino families to make dengue protection part of their daily routine. The campaign began at Market! Market! in Taguig City with local personalities Solenn Heussaff, Nico Bolzico, Melai Cantiveros, and Judy Ann Santos-Agoncillo as brand ambassadors.
Mission TAPOSible aims to inspire proactive, year-round dengue prevention so families can focus on meaningful moments together. With over 123,000 dengue cases reported from January 1 to July 7, 2025, according to the Department of Health, the need for consistent action has become urgent, especially for children aged 5 to 9 and communities with high mosquito breeding risks.
The campaign promotes the Department of Health’s 5S strategy through celebrity meet-and-greet sessions, interactive games, educational booths, and panel discussions. Visitors can also watch a dengue documentary, join the OFF! Jingle Dance, and learn practical prevention tips like using repellents, cleaning mosquito breeding areas, and using aerosol sprays indoors.
Families are encouraged to pledge their commitment at www.missiontaposible.com. Participants will have their names displayed on the campaign’s virtual pledge wall and receive discount codes for Baygon and OFF! products. Mission TAPOSible’s message is clear—small daily actions can protect families and communities from dengue, allowing them to live life uninterrupted.
