McDonald’s Philippines has emerged as a top winner in two major marketing and advertising award shows, earning the highest titles of Marketer of the Year, Advertiser of the Year, and Company of the Year. The QSR giant also collected multiple gold, silver, and bronze awards for its innovative and socially impactful campaigns.
At the Marketing Excellence Awards–Philippines, organized by Marketing Interactive, McDonald’s won Marketer of the Year. Campaigns like “M Everywhere” and “ReClassified” secured golds, while others like “Atin ‘To Chicken McDo,” “Ride the Arches,” and “Forever Date” received silver honors. The brand also bagged bronzes for its Holiday Treats and Conversational Campaign.
Meanwhile, at the Asia Pacific Tambuli Awards, McDonald’s was named Advertiser of the Year and Company of the Year. Assistant Vice President for Corporate Relations and Impact, Adi Hernandez, was recognized as Corporate Communications Officer of the Year. The company’s “ReClassified” campaign stood out with a Grand Prix win and several gold and silver medals, while “Easy Maging Best Me” received bronze.
“These awards reflect our commitment to marketing effectiveness and creative excellence,” said Hernandez. “More importantly, they highlight our goal of delivering feel-good moments for our customers and making a positive impact on communities.”
The recognition also underscored McDonald’s strong partnerships with its agencies, including Leo Manila, OMD Philippines, Eggshell Worldwide, Silverpush, Wagawin, and TBWA\SMP.
