Jollibee Hong Kong Wins Best Quick Service Restaurant at Foodie Forks 2026

Jollibee Hong Kong has been recognized as the Best Quick Service Restaurant at the Foodie Forks 2026 Awards, adding another milestone to the brand’s growing international success and strengthening its position in one of Asia’s most vibrant dining destinations.

The award was announced during the 12th edition of Foodie Forks, organized by A Foodie World, which honors outstanding restaurants, bars, cafés, chefs, and hospitality businesses across Hong Kong. This year’s event recognized 48 winners from various sectors of the food and beverage industry.

For Jollibee Hong Kong, the recognition reflects the brand’s ability to connect with local customers through its signature menu, welcoming atmosphere, and commitment to delivering joyful dining experiences.

“We are deeply grateful to our customers in Hong Kong for continuing to make Jollibee part of their everyday moments, and to our team members who bring heart to every meal they serve. This recognition belongs to them,” said Rose Lam, Managing Director of Jollibee Hong Kong.

Nearly Three Decades in Hong Kong

Jollibee first entered the Hong Kong market in 1996 and is celebrating its 30th anniversary in the territory this year. The brand currently operates 24 stores in Hong Kong and four additional outlets in Macau, continuing its expansion across Greater China.

The recognition also highlights the Jollibee Group’s strategy of building globally competitive brands while adapting to local customer preferences and dining habits.

Ernesto Tanmantiong, Global President and CEO of Jollibee Group, described the award as both an honor and motivation for the company.

“Hong Kong is one of the world’s most vibrant culinary destinations, and receiving this recognition is both an honor and a source of inspiration. It motivates us to continue delighting our customers with the food they love and the joyful service they have come to expect from us,” he said.

Building Global Momentum

The latest accolade adds to a growing list of international recognitions earned by Jollibee in recent years. The brand has been ranked among the world’s strongest restaurant brands by Brand Finance, named the leading quick-service restaurant brand in Vietnam by Euromonitor International, and recognized by USA Today’s 10Best Readers’ Choice Awards as the Best Fast-Food Fried Chicken brand in 2024 and 2025.

These achievements demonstrate Jollibee’s expanding influence beyond the Philippines as it continues to win over customers in different markets around the world.

Why It Matters

Jollibee’s recognition in Hong Kong highlights the growing global appeal of Filipino brands. Winning in a highly competitive international food market demonstrates how Filipino companies can successfully compete on the world stage while staying true to their identity and customer-first approach.