Global AI-first cloud communications platform Infobip is set to launch its AI-native, fully managed solution AgentOS, building on the company’s recently introduced AI Agents that power autonomous customer communications. Scheduled for global release on April 1, AgentOS is designed to help businesses automate customer interactions and manage communications more efficiently as demand for real-time, personalized digital services rises in mobile-first markets such as the Philippines.
The rollout coincides with Infobip’s 20th anniversary and reflects a broader push among Southeast Asian companies to adopt AI-driven tools to improve customer experience and operational performance.
Enterprises across retail, fintech, telecommunications, healthcare, and eCommerce are increasingly seeking faster and more contextual ways to engage customers, as consumers expect immediate and personalized digital experiences across channels.
“While interest in AI adoption is rising across Southeast Asia, many enterprises struggle to move AI projects into production because of siloed systems and integration challenges. AgentOS addresses these challenges by providing a unified platform where AI agents coordinate customer communications across channels such as SMS, messaging apps, email, and voice,” said Guray Ozturk, Head of Customer Growth at Infobip.
AgentOS represents Infobip’s evolution from a communications platform to an AI-driven system that enables businesses to move beyond traditional campaigns toward automated, goal-driven customer engagement. It combines Infobip’s Conversational Customer Data Platform with real-time journey orchestration to deliver contextual, two-way engagement across all natively integrated channels, while reducing system complexity and improving execution speed, conversion, and long-term engagement.
The platform also incorporates a human-in-the-loop model, allowing AI to manage automation at scale while human specialists oversee complex interactions and continuously refine system performance to ensure reliability and compliance.
“AgentOS enables enterprises to operationalize AI across the entire customer journey. By bringing together data, channels, and automation in one environment, businesses can move from reactive workflows to intelligent and autonomous engagement,” Ozturk added. Infobip continues to expand its presence in the Philippines, supporting local enterprises in modernizing customer communications. Its clients include SM Supermalls, Cebu Pacific, Security Bank, and PLDT, which leverages Infobip’s platform to enhance customer interactions across its nationwide network.
