Philippines Maintains Market Leadership, Indonesia Climbs in Ranking
Manila, Philippines, September 15, 2025 — Infinix is riding a strong wave of growth in Southeast Asia, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker report for Q2 2025. The brand posted the region’s largest quarter-on-quarter shipment increase, adding more than 0.6 million units across the Philippines, Malaysia, Thailand, Indonesia, and Vietnam.
Infinix held the No.1 spot in the Philippines and Pakistan, while rising to No.2 in Indonesia and Bangladesh. Globally, the brand shipped 9.6 million units in Q2, marking an 11.7% quarter-on-quarter increase. Its worldwide market share climbed from 2.8% in Q1 to 3.2% in Q2.
Fastest Growth in Southeast Asia
Infinix’s Q2 shipments in Southeast Asia surged 27.8% quarter-on-quarter, making it the fastest-growing smartphone brand in the region by absolute unit growth. In Indonesia, shipments grew 35.1%, boosting its market share to 14.7% and lifting it to second place for the first time. In the Philippines, Infinix extended its lead as the top smartphone brand for the third consecutive quarter, growing 55% year-on-year.
Strong South Asia Performance
The brand also gained traction in South Asia, covering India, Bangladesh, Sri Lanka, and Pakistan, with shipments up 14% quarter-on-quarter. Pakistan remained Infinix’s strongest market, where it has led for 12 straight quarters. The brand’s share in the country grew by 3.5 percentage points in Q2. In Bangladesh, shipments jumped 88.3% year-on-year, lifting Infinix to second place.
Product-Driven Success
Key models powered this growth. The NOTE 50 Series, with a premium metal middle-frame design, and the GT 30 Pro, designed for esports, were top performers across multiple markets. IDC data showed Infinix among the top five brands in 15 global markets during Q2.
Infinix plans to strengthen its momentum with upcoming product launches designed to appeal to performance-driven consumers in emerging regions.
