The streets of Bridgetowne, Pasig City, filled with energy on August 30, 2025, as thousands of fans gathered for the Viu Hallyu Dash 2025. The fun run celebrated Korean music, dramas, and culture with 3K, 5K, and 10K race categories. Participants ran to the beats of K-pop and bonded over their shared passion for Hallyu.
Infinix Philippines made the event more exciting with the showcase of its newest lifestyle smartphone, the Infinix HOT 60 Pro+, the world’s slimmest 3D-curved AI phone. Fans explored the Infinix booth, where they tried the phone’s sleek design and AI features. The booth also offered exclusive merchandise like waterproof phone cases, tote bags, sticker packs, and lanyards.
To keep the energy high, Infinix hosted a level-up challenge that encouraged fans to complete activities for rewards. This gave participants both fun memories and souvenirs from the event.
“Infinix is proud to be part of the Viu Hallyu Dash 2025. Events like this allow us to connect with communities that share passion and creativity, values that inspire our innovations. Showcasing the HOT 60 Pro+ at the event highlighted how our technology can empower vibrant lifestyles,” said Jelly Buan, Marketing Manager of Infinix Philippines.
The partnership showed how Infinix merges lifestyle, passion, and innovation. By joining the run, Infinix strengthened its role as more than a smartphone brand. It positioned itself as a lifestyle partner for fans who live boldly and thrive in both online and offline worlds.
