Harley-Davidson brought thousands of riders across Asia Pacific together on September 6, 2025, for the first “United We Ride – National Harley Day.” The large-scale event celebrated freedom on the open road while raising funds and awareness for communities in need.
Freedom and Camaraderie on the Road
More than 10,000 Harley-Davidson riders and Harley Owners Group (H.O.G) members joined the synchronized ride. Dealerships across the region hosted their own starting points, filling highways with chrome and roaring engines. The event highlighted the enduring bond of riders, united by their love for Harley-Davidson and the spirit of camaraderie.
Record-Breaking Participation
Participants covered over 1.2 million kilometres collectively, proving the dedication of Harley-Davidson enthusiasts. Riders did not just clock miles, they also carried the message of community, passion, and shared purpose across borders.
Riding for a Cause
“United We Ride – National Harley Day” was more than a celebration. Funds raised supported charity partners across Asia Pacific, including Helmet Heroes, a child road safety advocate. The program funded helmets for children and caregivers, aiming to save lives through safer roads. Riders and dealerships also visited orphanages and supported community service initiatives, making the day impactful both on and off the road.
Harley-Davidson’s Message
Kolja Rebstock, Senior Vice President – International Markets, Harley-Davidson, expressed pride in the turnout. He said the overwhelming support showed how Harley-Davidson riders value both freedom and responsibility. The event embodied the brand’s ethos: riding united, riding with purpose.
The success of the inaugural “United We Ride – National Harley Day” signals a new tradition that brings together thousands for causes that matter. Harley-Davidson thanked all riders who joined, calling the event a true reflection of community spirit.
