What Readers Should Know
GAC Philippines is introducing Front Seat Faces during UAAP Season 89 and PBA Governors’ Cup games, challenging selected fans to act out driving scenarios for prizes. The activation accompanies vehicle displays and forms part of its sports campaign with Cignal TV and TV5.
Key Takeaways
- Front Seat Faces is rolling out across UAAP Season 89 and the PBA Governors’ Cup.
- Selected fans act out driving-related prompts during timeouts and quarter breaks.
- Participants represent competing teams and vie for exclusive GAC prizes.
- GAC is also organizing vehicle displays at various game venues.
- The activity forms part of the Go Above Competition campaign with Cignal TV and TV5.
Basketball fans could find themselves competing during the breaks as GAC Philippines introduces “Front Seat Faces,” an arena activity that challenges selected spectators to act out everyday driving situations.
Rolling out across UAAP Season 89 and the PBA Governors’ Cup, the activation forms part of GAC’s “Go Above Competition” campaign with Cignal TV and TV5. Participants represent competing teams and use facial expressions to respond to prompts delivered by a live host.
The challenge takes place during timeouts and quarter breaks, with exclusive prizes from GAC Philippines up for grabs.
Everyday situations become an acting challenge
Front Seat Faces draws its humor from familiar moments on the road—from awkward encounters to unexpected good news.
Selected fans may be asked to react to spotting their favorite basketball player on the sidewalk, spilling hot coffee on a white shirt before work, or realizing they left their laptop at home ahead of an important presentation.
Other prompts include discovering they are not muted during a work call from their car or hearing their vehicle’s plate number announced as a radio promo winner.
The activity asks participants to convey those situations through dramatic expressions, giving spectators another competition to follow between stretches of basketball action.
“Sports isn’t just about intense competition on the hardwood, it is also about bringing fans together and sharing memorable, joy-filled moments,” said Calvin Cheng, President of GAC Philippines.
“Through Front Seat Faces, we want to bring a lighter, playful twist to game day while showcasing how GAC vehicles fit seamlessly into every aspect of daily life.”
Vehicle displays join the game-day activities
Alongside the fan challenge, GAC Philippines is mounting vehicle displays at various game venues throughout the season.
The company says attendees will have opportunities to explore vehicle interiors and features, adding a product showcase to their arena visit.
Models highlighted in the campaign include the AION UT all-electric hatchback and GN8 PHEV plug-in hybrid MPV.
GAC also lists the AION V, E8 HEV, GS4 Max HEV, All-New GN6 and 2026 Emzoom among vehicles included in its planned arena displays.
Part of a wider sports partnership
The activation sits within GAC Philippines’ broader partnership with Cignal TV and TV5 across the PBA, PVL and UAAP. Front Seat Faces itself is announced for PBA and UAAP game days.
The campaign links basketball’s competitive energy with a more playful audience activity, giving selected fans a moment in the spotlight while introducing attendees to GAC’s vehicle lineup.
Fans can follow @gacmotorph on Facebook and Instagram or visit the GAC Philippines website for updates on upcoming activations and vehicle information.
Frequently Asked Questions
What is GAC’s Front Seat Faces?
It is a game-day challenge in which selected fans use facial expressions to act out driving-related situations presented by a host.
Which basketball competitions will feature the activity?
UAAP Season 89 and the PBA Governors’ Cup.
When does the challenge take place?
During game timeouts and quarter breaks.
What can participants win?
GAC Philippines has announced exclusive prizes, although specific prize items were not detailed.
Which vehicles are included in the campaign?
Highlighted models include the AION UT and GN8 PHEV, with other planned displays featuring the AION V, E8 HEV, GS4 Max HEV, All-New GN6 and 2026 Emzoom.
Gabriel
Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.
Related Articles
More by category, author, or tags
