G-STEEL GBM-2100 series takes ‘Tough Like You’ campaign further
G-SHOCK continues to push its message of strength with the latest phase of its “TOUGH LIKE YOU” campaign. At the center is the new G-STEEL GBM-2100 series, designed for individuals who face pressure with resilience and emerge as leaders.
The campaign celebrates the spirit of breakthrough moments, resonating with young professionals who turn challenges into opportunities. This new chapter highlights that toughness is not only about enduring, but also about leading with confidence and leaving a mark.
The G-STEEL GBM-2100 series redefines toughness with style and function. Available in blue, burgundy, and light yellow-gold, these timepieces combine sleek design with advanced technology. Each model features Bluetooth® connectivity, solar-powered technology, and practical functions that support both work and leisure. Priced at P18,300.00, the GBM-2100A-2B, GBM-2100A-4B, and GBM-2100A-8B are available in G-SHOCK stores and online.
Basketball star Dwight Ramos represents the campaign as the face of modern toughness. His journey reflects resilience and leadership, values that align with the GBM-2100’s message. “Pressure becomes progress, and toughness becomes leadership. The G-STEEL series was made for those moments,” shares Tomoaki Nakamura, General Manager at G-SHOCK.
The GBM-2100 series features robust construction with a case size of 49.3 x 44.4 x 11.9 mm and a total weight of 72g. Built from stainless steel and resin, and paired with a bio-based resin band, it offers both durability and sustainability. With shock resistance, 200-meter water resistance, solar energy power, countdown timer, and a double LED light, the series is made to perform in all conditions.
Battery life lasts up to seven months with normal use, or 18 months on power save. These specifications cement G-SHOCK’s legacy of creating unbreakable watches since its founding in 1983.
The GBM-2100 G-STEEL series is available in G-SHOCK stores nationwide and online through https://gshock.casio.com/ph/.
