TopBreed and UP Fighting Maroons partnership grows stronger with community support
TopBreed, a trusted pet care brand under Universal Robina Corporation (URC), has renewed its partnership with the University of the Philippines Men’s Basketball Team (UPMBT). Now on its eighth year, the collaboration highlights shared values of honor, excellence, service, and resilience.
The partnership reflects a bond rooted in trust and a common vision. For TopBreed, supporting the UP Fighting Maroons goes beyond basketball. It is about investing in a community that thrives on teamwork, discipline, and determination.
“We’re excited to begin our eight-year journey alongside the team. With a new season ahead and momentum from last year’s strong finish, we proudly stand with them as they strive for excellence,” said URC Agro-Industrial Group (AIG) Managing Director Vincent Go.
TopBreed’s commitment to excellence is evident in its products, recognized with five consecutive World Branding Awards. The brand’s dedication to research and development mirrors the Fighting Maroons’ pursuit of growth and success both on and off the court.
This year, the partnership goes further by extending support to the UP community. TopBreed will provide essential services for emotional support animals on campus, including anti-rabies vaccinations, deworming, and access to its pet care line: TopBreed Dog Meal, ShamPooch, and Top B+ Vitamins. These services emphasize the brand’s role in promoting both pet health and community well-being.
For many Filipino families, pets are integral members of the household. TopBreed continues to be a reliable partner for pet care, ensuring quality and safety. In the same way, the Fighting Maroons serve as role models who inspire through grit, perseverance, and heart.
With this renewed collaboration, URC-AIG reaffirms its dedication not only to the UPMBT but also to nowheretogobutUP and the larger UP community. Together, they move forward united in their pursuit of excellence, both on the basketball court and beyond.
