Eye Mo has revealed a new packaging design in Manila, giving the iconic eye care brand a modern, nature-inspired look while keeping the same trusted formula.
For over 80 years, Eye Mo has been a household name in the Philippines, known for fast relief from eye irritation. The refreshed packaging reflects the brand’s growth and global vision, aligning its identity across markets like Indonesia, Mexico, and Singapore.
“We are not just changing the box. This is about a promise that began 80 years ago and continues today,” said Mr. Weitarsa Hendarto, Director of PT Combiphar. He stressed that the design brings clarity, consistency, and a unified brand presence worldwide.
The design takes cues from water droplets and bold natural colors, symbolizing freshness. “These hues are inspired by nature’s freshness, unveiling a new look with the same effective formula,” Hendarto explained.
Miss Earth 2017 Karen Ibasco, who shared her story of personal transformation, echoed the theme of growth without losing authenticity. She compared Eye Mo’s refreshed look to her own journey of staying true to her purpose while evolving through teaching, medical work, and international pageants.
Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, said the redesign is also a tribute. “This new look is our way of saying thank you for more than eight decades of trust,” he shared. Archival photos and campaign milestones were showcased during the event to honor loyal consumers.
The launch closed with a collective message from Eye Mo leaders: the new look represents continuity, trust, and the future. The redesigned packaging is now available in drugstores nationwide.
