EU Pork “the Smart Choice” stood out at WOFEX Manila 2025, held from August 6 to 9 at the SMX Convention Center and World Trade Center. The campaign highlighted the premium qualities of European pork from Spain and Portugal, emphasizing quality, safety, sustainability, and animal welfare.
Chefs, importers, and distributors experienced European gastronomy through cooking demos and expert ham-carving sessions. The showcase demonstrated the versatility and rich taste of European pork, gaining strong interest from the Philippine food sector.
The event also opened doors for collaboration. Ten Filipino food industry leaders will join a study mission to Spain and Portugal from September 22 to 26, 2025. The delegation will visit pork processing facilities to see how European producers maintain strict standards and innovation in pork production.
Through its presence at WOFEX Manila 2025, EU Pork “the Smart Choice” reaffirmed its commitment to building stronger ties with Southeast Asia while promoting the excellence of European pork in global markets.
