Phoebe Dynevor joins Sheeran in video for “Camera”
Ed Sheeran has officially dropped his new album, Play, marking a fresh chapter after closing his Mathematics series. To celebrate, he also released the official video for the single “Camera,” featuring Bridgerton star Phoebe Dynevor.
“Camera,” co-produced by ILYA, Andrew Watt, and Louis Bell, is inspired by Sheeran’s wife Cherry. The track highlights his lyrical depth and signature balladry. Directed by Emil Nava, the video captures the thrill of new love, showing Sheeran and Dynevor exploring Croatia’s Old Town, riding a moped, and sharing a stage moment. Shot entirely on iPhone, it gives fans a raw, intimate perspective.
With Play, Sheeran experiments with global influences. Inspired by Indian and Persian music and its links to Irish folk, the album fuses diverse rhythms with his pop roots. The result is a vibrant mix of bold new sounds and heartfelt ballads, reinforcing why Sheeran remains one of today’s most influential singer-songwriters.
To connect with fans, Sheeran launched interactive Play pop-ups in Shanghai, Manila, Hong Kong, and Singapore, featuring exclusive merchandise and Polaroid-powered booths. Listening parties with Spotify kicked off the release week in Asia.
Sheeran also makes history with a livestreamed Tiny Desk concert at NPR, happening Friday, September 12 at 5 PM BST. The performance will showcase new songs on his iconic loop station, marking the first Tiny Desk livestream of this scale.
Sheeran’s bond with Southeast Asia stays strong. His 2024 tour included stops in the Philippines, Singapore, Indonesia, and more. The Philippines and Indonesia remain among his top 10 global streaming markets. With Play, Sheeran cements his global reach while stepping into a bold new era of sound.
