Beyond Gaming: Nubia Takes Neoverse Max Out to the Running Community with Cotti Coffee

nubia Philippines partnered with Cotti Coffee for its first-ever Social Run on August 23, 2026, in Makati City. The event brought together more than 350+ participants for a 5K run and a morning filled with fitness, fun, and community activities. The partnership extends the NEOverse Max Out campaign beyond gaming and into the running community, celebrating individuals who push beyond limits, pursue their passions, and embrace the mindset to Max Out Your World.

More than 350 runners hit the streets of Makati on August 23, not for a gaming tournament, but for a 5KM run that marked nubia Philippines’ major step beyond its gaming roots. Through its NEOverse Max Out campaign, nubia brought its performance-driven spirit into the running community, partnering with Cotti Coffee Philippines for its first-ever NEOverse Max Out Social Run at MJ Plaza, Makati City, marking the new direction for nubia Philippines to expand its community beyond gaming and into the passions and lifestyles of everyday Filipinos.

From GameMaxxing to RunMaxxing

Best known for its gaming smartphones and performance-driven technology, nubia is redefining what it means to Max Out. With the NEOverse Max Out campaign, nubia is opening its doors to more people and more passions which came alive on the streets of Makati as more than 350 runners took on the 5KM Social Run. Runners of different backgrounds and experience levels came together not to compete against one another, but to move, connect, and max out the experience. 

The event also showed that the experience does not have to end after the 5KM, together with Cotti Coffee Philippines, nubia made sure runners had plenty to look forward to after crossing the finish line. Runners enjoyed complimentary Cotti Coffee drinks, photobooth, games and raffles, where they could capture their post-run smiles, sweat, and max moments.

Fueling the Experience Beyond The Run

The event also brought together sponsors that added more value to the experience. Tyeso brought HydrateMaxxing to the event with complimentary tumblers from, while QuickFX provided products for runners taking in the morning sun. For runners ready to transition from RunMaxxing to downtime, VIU Philippines offered free premium subscription perks, giving participants the perfect way to relax and catch up on their favorite shows after the run.

The excitement continued beyond the finish line with giveaways, including nubia Neo 5 Max PadPhone and limited edition nubia x Cotti Coffee merch, giving runners even more reasons to celebrate the morning.

NEOverse Beyond Gaming

For nubia Philippines, the Social Run represents more than a one-day activation. It reflects the brand’s broader effort to bring the NEOverse closer to more communities and explore how the Max Out mindset can live in different passions and lifestyles.

Led by representatives from nubia Philippines and Cotti Coffee Philippines, including Mr. Gavin Lian, Mr. Jeffrey Hsu, and Ms. Paula Palo, the event demonstrated how partnerships can create experiences that bring communities together beyond their usual spaces.

The NEOverse is built around the idea of experiencing more—from gaming and content creation to studying, working, entertainment, and now, running.

NEOverse Max Out was never meant to belong to just one community. It is a mindset for people who continue to push themselves, pursue what they love, and look for new ways to experience the world around them.

The 5K Social Run may have brought the community to the finish line, but for nubia Philippines, it represents a new starting point.

The Next Max Out Chapter is Moving

With its first Social Run now behind it, nubia Philippines is only beginning to explore what the NEOverse can become beyond gaming. This September, Sanya Lopez is set to join nubia Philippines for her first-ever exclusive TikTok Live, bringing another exciting experience to the NEOverse community.

As the brand continues to expand its community, audiences can look forward to more experiences, collaborations, and unexpected ways to encounter the NEOverse beyond the screen.

From GameMaxxing to RunMaxxing, nubia is showing that there is more than one way to Max Out. And with the first step already taken, the next question is not whether nubia will go beyond gaming but where the NEOverse will go next.