Asus Launches Expertbook Ultra in the Philippines for Ai-Driven Business Users

ASUS Business Philippines has officially launched the ASUS ExpertBook Ultra in the Philippines, introducing a premium AI-powered business laptop built for executives, IT professionals, entrepreneurs, and modern mobile workers.

The launch was held on July 1, 2026, at the Grand Ballroom of Okada Manila in Parañaque City, with ASUS Co-CEO Samson Hu leading the event alongside ASUS Vice President and APAC Commercial General Manager Rex Lee and ASUS Business Philippines Business Development Manager Francis Avila.

Positioned as “The Flagship of the Industry. Period,” the ASUS ExpertBook Ultra is designed to meet the growing demand for business laptops that can support AI workflows, enterprise security, and high-performance productivity without sacrificing portability.

At under one kilogram, the laptop features a magnesium-aluminum chassis, a slim 10.9 mm profile, and a 14-inch 3K anti-glare touchscreen OLED display. ASUS said the device is built for professionals who need a powerful machine that can move with them from boardrooms to airports, client meetings, hybrid work setups, and daily business operations.

The ExpertBook Ultra is powered by up to an Intel Core Ultra X9 Series 3 processor and features a dedicated Neural Processing Unit for AI-powered tasks. ASUS also highlighted its 50W sustained thermal design, PCIe Gen 5 storage, up to 64GB memory, and up to 26 hours of battery life.

For businesses, the device also puts strong focus on security. It comes with ASUS ExpertGuardian, NIST SP 800-193 compliance, self-healing BIOS, TPM security, a physical webcam shield, fingerprint recognition, and Windows Hello facial recognition. These features are aimed at organizations that need stronger device-level protection for sensitive business data.

The launch also brought together several Filipino personalities and business leaders, including Gabbi Garcia, Rico Hizon, Lito Villanueva, Dindo Marzan, and Inka Magnaye. ASUS Business Philippines also announced Gabbi Garcia and Rico Hizon as the dual faces of the ExpertBook Ultra campaign, representing different sides of the modern Filipino professional.

ASUS said the ExpertBook Ultra is built not only for corporate users, but also for professionals who work across industries where speed, mobility, security, and AI-ready performance now matter more than ever.

The ASUS ExpertBook Ultra is now available in the Philippines starting at Php 129,995 through select ASUS authorized stores and tech stores nationwide.

Until July 31, 2026, buyers can also get an Early Bird Bundle worth more than Php 13,000, which includes an ASUS 100W GaN Charger and Php 10,000 worth of SSI Gift Vouchers for online redemption.

For Filipino executives, IT teams, business owners, and professionals who need a laptop that can support heavier workloads while remaining portable, the ASUS ExpertBook Ultra presents a new option in the premium business laptop market.

The story is not only about a new device. It is about how business laptops are changing as AI, hybrid work, and digital security become part of everyday professional life.