Alex Eala Becomes Face of Marriott Bonvoy’S ‘Tennis the World’ Campaign in Asia Pacific

The Filipino tennis star will help Marriott Bonvoy bring members closer to the sport through Australian Open access and exclusive experiences.

Filipino tennis star Alex Eala is now the face of Marriott Bonvoy’s “Tennis The World” campaign across Asia Pacific, excluding China.

The partnership places one of the Philippines’ leading athletes at the center of Marriott Bonvoy’s regional tennis experiences, including opportunities connected to the Australian Open 2027.

Marriott Bonvoy, Marriott International’s travel and loyalty program, serves as the Official Hotel Partner of the Australian Open.

Eala’s appointment reflects the campaign’s focus on meaningful travel, sporting experiences, and closer connections between tennis players and fans.

“We are thrilled to welcome Alex Eala to the Marriott Bonvoy family as an ambassador for Tennis The World in Asia Pacific, excluding China,” said John Toomey, chief commercial officer for Asia Pacific excluding China at Marriott International.

“Alex embodies so much of what Marriott Bonvoy stands for. She is authentic, inspiring, and proudly connected to the region we serve,” he added.

Toomey also highlighted Eala’s talent, resilience, and determination as she continues building her career on the international tennis stage.

Travel as part of Alex Eala’s journey

For Eala, the partnership reflects the important role that travel plays in the life of a professional athlete.

“Travel has always been such a meaningful part of my journey as a tennis player,” Eala said.

“Every tournament brings the opportunity to experience new places, meet new people, and create memories that stay with you long after the match is over.”

She added that Marriott Bonvoy shares her belief in the ability of travel to create meaningful experiences.

“I’m excited to partner with Marriott Bonvoy because they share that same belief in the power of travel and meaningful experiences, and I can’t wait to connect with fans through this partnership,” Eala said.

Bringing members closer to the Australian Open

The announcement was accompanied by an exclusive Australian Open 2027 ticket pre-sale for Marriott Bonvoy members. According to the release, that early-access period closed on August 12, 2026.

The Australian Open 2027 will take place at Melbourne Park from January 11 to 31. Opening Week will run from January 11 to 16, followed by the main draw from January 17 to 31, according to the Australian Open.

Marriott Bonvoy said additional member experiences will be announced in the coming months. These are expected to include opportunities to get closer to the tournament and potentially meet Eala in person.

The collaboration connects Eala’s growing international profile with Marriott Bonvoy’s effort to give members access to memorable experiences in sports, travel, entertainment, culture, and other interests.

For more information about the travel program and future member experiences, visit Marriott Bonvoy.