AIA Vitality marks 10 years with Anytime Fitness tie-up
AIA Philippines has strengthened its flagship wellness program, AIA Vitality, through a nationwide partnership with Anytime Fitness. Coinciding with AIA Vitality’s 10th year in the Philippines, the collaboration offers members more opportunities to build lasting healthy habits with added rewards.
Through the tie-up, AIA Vitality members can avail themselves of a 15% discount on 12-month Anytime Fitness memberships. They also earn 100 Vitality Points for every gym visit. These points help unlock higher membership tiers and benefits, including increased insurance coverage, e-vouchers, and exclusive partner rewards.
The partnership comes after AIA’s Rethink Healthy study, which revealed that while Filipinos see health as more than physical fitness, many still struggle with financial stress, lack of rest, and sustaining healthy habits. AIA Vitality seeks to close these gaps by promoting holistic wellness across physical, mental, financial, and environmental dimensions.
Melissa Henson, Chief Marketing Officer of AIA Philippines, said, “This partnership with Anytime Fitness makes building healthy habits more accessible to our customers. Their nationwide presence and 24/7 accessibility perfectly complement AIA Vitality’s goal of integrating health into everyday life.”
Anytime Fitness COO Mark De Joya highlighted the impact of this move, noting that less than 1% of people in the region have a fitness membership despite nearly 200 Anytime Fitness clubs in the Philippines. He added that partnering with AIA Vitality can help more Filipinos prioritize health while fostering community impact.
The program also introduces new ways to earn points, such as reaching just 5,000 daily steps, tracking health metrics through the app’s face scan feature, and linking a fitness device for the first time. A new wellness hub within the app provides expert videos, guides, and tips to support healthier choices.
By integrating Anytime Fitness into its health ecosystem, AIA Philippines aims to break barriers in cost and accessibility. As it celebrates a decade of AIA Vitality, the company continues to guide members toward holistic wellness and rewards that encourage consistency in healthy living.
