Filipinos are embracing agentic AI faster than ever. Adobe’s latest survey shows 28% of Filipinos have used agentic AI, while 41% expect to adopt it within the year. Agentic AI can interpret intent, make decisions, and take autonomous actions.
The March 2025 survey, involving over 550 respondents, revealed that 40% now regularly use AI assistants. Seventy-one percent want to use AI more as its capabilities expand. While AI assistants are still popular for summarizing materials, they are increasingly used to replace traditional search and provide shopping guidance.
Adobe’s Shashank Sharma says the Philippines is a key driver of agentic AI adoption in Southeast Asia. Adobe is enabling brands to create AI agents that deliver personalized shopping experiences through immersive, conversational interfaces.
AI usage is growing in shopping (53%), travel (43%), and banking (39%). Upcoming tools like AI Assistant in Adobe Acrobat and creative agents in Photoshop aim to help users perform context-aware actions, from research to smart photo edits.
Interest is also high among those unfamiliar with agentic AI. Once explained, 94% showed interest in using voice assistants to take action, while 93% liked AI completing tasks such as scheduling and ordering.
Adobe sees this as the next wave of AI-driven experiences, urging brands to integrate real-time, AI-powered customer journeys without losing personal connection.
