White Flower Marks 100 Years with Alden Richards as Ambassador

Alden Richards joins White Flower for 100 years of relief

White Flower Philippines has officially welcomed Alden Richards as its newest ambassador, marking the start of its centennial celebration journey. Known as an iconic wellness brand, White Flower has been trusted for generations as a reliable household remedy for headaches, dizziness, colds, and stress.

Alden shared his personal connection with the brand, recalling how White Flower has been part of his family since childhood. “I really had the chance to experience the product, and I can vouch for it. Matutuwa ang lola ko,” he said. From his grandparents to his parents and now himself, the brand has been their companion for quick relief.

He also offered a practical tip for users: pour White Flower on the palm, rub both hands together, then massage on pain points to maximize its effect.

The endorsement aligns with White Flower’s goal of keeping wellness relevant for every generation. As the brand approaches its 100th year in 2027, it continues to balance heritage with modern appeal. With Alden Richards onboard, White Flower plans to roll out new campaigns that celebrate its long-standing role in Filipino households while reaching younger audiences.