AirAsia MOVE Sees More Overseas Undas Bookings

Quick Read

What Readers Should Know

AirAsia MOVE reported that international hotel booking share rose from 18% to 38% for Undas 2026, while international flight share increased from 14% to 17%. Domestic destinations remained the majority choice, with Boracay prominent locally and Taipei leading international rankings.

Key Takeaways

International hotel booking share increased from 18% to 38%.
Domestic destinations retained 83% of flight bookings and 62% of hotel bookings.
Boracay featured prominently across domestic booking categories.
Taipei led international flight, hotel and SNAP! destination rankings.
Some 72% of 2026 flight bookings were made at least 15 days before departure, while average trip duration stayed at six days.

Domestic destinations still lead the platform’s bookings, with Boracay remaining a favorite and Taipei topping international rankings.

International destinations are taking a larger share of Filipino travelers’ Undas bookings on AirAsia MOVE, with overseas hotel booking share rising from 18% in 2025 to 38% in 2026, according to the platform.

International flight booking share also increased, from 14% to 17%. Domestic destinations nevertheless retained the majority of both flight and hotel bookings.

The figures describe the composition of AirAsia MOVE’s bookings, rather than the entire Philippine travel market. They show a shift in booking share but do not establish whether total booking volumes increased.

For a holiday traditionally associated with remembering departed loved ones and returning home, the findings suggest that some travelers are also making room for overseas getaways.

Boracay remains a domestic favorite

Domestic destinations accounted for 83% of flight bookings, compared with 86% in 2025.

Their share of hotel bookings stood at 62%, down from 82%—a decline of 20 percentage points, rather than a 20% decline in booking volume.

Boracay appeared among the leading domestic destinations across flights, hotels and SNAP! flight-and-hotel packages. Cebu and Manila also held strong positions across booking categories, while Iloilo and Tacloban featured among the leading flight and hotel destinations.

Domestic travel gained ground within SNAP! packages, increasing its share from 66% to 76%. Boracay, Cebu and Manila were among the top domestic choices for these bookings.

Taipei leads overseas choices

Taipei topped AirAsia MOVE’s international destination rankings across flights, hotels and SNAP! packages for Undas 2026.

Other destinations attracting bookings included Da Nang, which featured among leading international flight and hotel choices, and Kuala Lumpur, which appeared prominently across all three categories.

Bangkok also remained popular for hotel bookings and SNAP! packages.

These rankings show the destinations drawing interest within the platform’s Undas booking data; the release does not provide booking counts for individual cities.

More bookings involve companions and families

Solo travelers remained the largest flight-booking category at 55%, although their share fell from 66% in 2025.

Meanwhile, duo bookings rose from 18% to 22%, small-group bookings increased from 6% to 10%, and family bookings edged up from 8% to 10%.

The hotel figures showed a similar shift toward family stays. Family booking share increased from 6.5% to 17%, while duo bookings remained the largest category at 58%, down from 72%.

The release does not explain the platform’s definitions for each travel-party category or provide a complete breakdown of all categories.

Travelers are planning further ahead

AirAsia MOVE also reported a change in flight-booking timing.

In 2025, 51% of bookings were made within two weeks of departure. For 2026, 72% were made at least 15 days ahead, indicating earlier planning within the reported data.

Average trip duration remained six days in both years.

“What stands out is that familiar travel traditions and the desire to explore new places can coexist,” said Malou Japson, Country Representative of AirAsia MOVE in the Philippines.

Japson said Undas remains a time for family connection while also giving some travelers an opportunity to explore destinations beyond their usual routines.

Taken together, the figures show different travel patterns within the same holiday: domestic destinations continue to dominate, overseas stays are gaining share, and more flight bookings are being made ahead of departure.

Reader Questions

Frequently Asked Questions

What changed in international bookings for Undas 2026?

International hotel booking share rose from 18% to 38%, while international flight share increased from 14% to 17%.

Did domestic destinations remain popular?

Yes. They accounted for 83% of flights, 62% of hotels and 76% of SNAP! bookings in the reported data.

Which destinations stood out?

Boracay featured across domestic categories, while Taipei topped international rankings for flights, hotels and SNAP!.

Were travelers booking earlier?

AirAsia MOVE reported that 72% of 2026 flight bookings were made at least 15 days before departure.

Do these figures represent all Filipino travelers?

No. They describe AirAsia MOVE’s reported booking data. The release does not supply total booking counts, exact travel windows or detailed methodology.