Smart and Robinsons Supermarket Bring Mobile Connectivity Closer to Everyday Shoppers

Smart Communications and Robinsons Supermarket are strengthening their long-standing partnership to make mobile connectivity products more accessible through everyday shopping channels.

Working together since 2012, the companies bring Smart Prepaid and TNT products to consumers through a retail network that includes Robinsons Supermarket, Easymart, Shopwise and The Marketplace.

The collaboration has expanded beyond product availability to include customer promotions, in-store initiatives and e-commerce activities. Its focus is convenience: helping customers access connectivity products through places and channels they already use.

Connecting grocery shopping with digital needs

Mobile connectivity supports many of the tasks people manage throughout the day, from communicating with family to accessing online services and completing transactions.

By combining supermarket access with prepaid products, the partnership makes connectivity part of a familiar shopping routine.

Christian So, AVP and Head of Modern Trade at Smart, said the collaboration has developed around an understanding of how customers move between physical stores, online channels and community activities.

“For more than a decade, we’ve worked together to make connectivity a seamless part of everyday life,” So said.

He added that Robinsons Supermarket’s retail presence and Smart’s network allow the companies to support customers across different activities.

Supporting wellness events in Manila and Cebu

The partnership also extends beyond store visits.

Smart supported the Robinsons Supermarket 18th Fit & Wellness Buddy Run 2026 in Cebu, following the event’s Manila leg. The runs brought together families, fitness enthusiasts and wellness advocates.

At both locations, Smart introduced participants to Smart New Power All through activities, giveaways, a photobooth and charging stations.

According to Smart, its 5G connectivity supported runners, organizers and spectators as they stayed in touch and shared moments from the events.

The announcement did not include the specific inclusions, prices or validity periods of New Power All offers.

A partnership across stores, online channels and communities

For Kerwin Legarde, Group General Manager of Robinsons Supermarket, the collaboration reflects the importance of adapting retail services to customers’ digital habits.

Legarde said Smart has helped the retailer enhance the customer experience across its network for more than a decade. He added that combining retail and connectivity allows both companies to serve customers through different channels.

The wellness runs illustrate that broader approach. Alongside access to products in stores, the companies are using community activities to introduce services and engage customers outside a shopping setting.

What the partnership means for consumers

For shoppers, the practical benefit is having more familiar places to access Smart Prepaid and TNT products, supported by promotions and activities across physical and digital channels.

For the companies, the continuing collaboration connects retail reach with the growing role of mobile services in daily life.

Customers can check their preferred Robinsons Supermarket, Easymart, Shopwise or The Marketplace branch for available Smart Prepaid and TNT products, and consult the brands’ official channels for current offers.