555 Tuna Rekta Campaign Solves Pinoy Ulam Dilemma

PBB’s Esnyr, Klarisse, and Shuvee Lead 555 Tuna Rekta Campaign

Every Filipino knows the daily question: “Anong ulam?” 555 Tuna has a quick answer. Its new digital campaign, “Rekta,” brings humor and heart through three Pinoy Big Brother favorites: Esnyr Ranollo, Klarisse De Guzman, and Shuvee Etrata.

The short film captures the common mealtime dilemma of cooking under time pressure. Esnyr tries cooking beef, chicken, and pork in tedious ways, showing how meal prep and clean-up can drain your energy after a long day.

The fix is simple: go straight to the rice. The “Rekta” concept highlights how 555 Tuna turns mealtime into a hassle-free experience. No need for marinating, chopping, or frying. Just open a can and pour it over rice.

With flavors like Adobo, Afritada, and Caldereta, 555 Tuna offers instant satisfaction that fits Filipino taste.

The campaign tagline says it all: “Wala ka nang iisipin, rekta na sa kanin.”

Trish Roy-Olave, Group Product Manager of 555 Tuna, said the brand chose the PBB trio for their fun and relatable personalities. “Klarisse, Shuvee, and Esnyr capture the joy of eating together. Talagang wala ka nang iisipin sa kakulitan at kasiyahan kapag kasama sila.”

555 Tuna is available nationwide in supermarkets and sari-sari stores. It can also be ordered online through Shopee and Lazada.

Watch the “Rekta” digital film featuring Esnyr, Klarisse, and Shuvee here: