When nine-time Grammy winner will.i.am visited Manila, he introduced more than a product. As the Experiential Architect behind LG’s xboom AI speaker lineup, he revealed how music, design, and culture merge in one innovative series.
The event highlighted his hands-on role in shaping every element of LG xboom, from the feel of packaging to the startup tones. For him, this was not a simple endorsement but a cultural partnership. His ties to Filipino communities and his belief in local talent added depth to the collaboration.
Why LG chose will.i.am for xboom
The collaboration started naturally when LG approached him two years ago. A longtime LG customer, he felt the partnership aligned with his lifestyle and his past ventures in consumer electronics. Having worked with Beats by Dre and his own tech projects, he embraced the chance to design an audio experience that carries his signature detail.
How LG xboom stands out
His role extended beyond branding. He worked with LG engineers to fine-tune sound balance, EQ, and startup cues. He spent four days designing the tones, including the power-on sound in the key of G, a nod to “LG: lower G.” His focus was on what users feel, hear, and experience at every stage.
LG xboom for every lifestyle
- Stage 301: studio-quality sound, karaoke-ready features, and portable design for musicians.
- Bounce: compact yet powerful, with dual passive radiators.
- Grab: tube-shaped, lightweight, water and sand resistant.
- Buds: noise-canceling earphones for commuting and daily use.
AI and the future of audio
With his AI company FYI.AI, will.i.am envisions xboom as more than speakers. He demonstrated AI hosts and Filipino-accented assistants that bring conversational features to the platform. He believes AI can empower communities by giving them access to tools that expand opportunities.
Connection to Filipino culture
He praised Filipino talent, especially in singing, and pointed to Stage 301 as ideal for the country’s love for karaoke. He compared local talent to global icons, emphasizing the deep musical roots of Filipinos.
Inspiring creators
will.i.am urged young innovators to think beyond music and into technology. He challenged Filipinos to create their own consumer electronics and AI companies, predicting that by 2045 the Philippines could become a technological superpower.
Music as therapy
He stressed that music unites people, heals emotions, and connects cultures. Clean and powerful audio, he said, amplifies those effects. The LG xboom lineup, now in the Philippines, carries that vision into homes and communities.
