SM Malls in the East Metro—SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown—officially kicked off the most wonderful time of the year with dazzling Christmas centerpiece launches. Each mall showcased a unique theme that captured the joy of the holidays: Rockin’ Holidays at SM City Marikina, A Holiday Symphony at SM City Masinag, The Rhythm of Christmas at SM City San Mateo, and Yuletide Harmony at SM Center Antipolo Downtown.
Spreading the warmth of giving, SM Malls in the East Metro also introduced the SM Besties of Joy, the annual charity project of SM Supermalls. For only ₱330, shoppers can purchase a pair of plush SM Besties of Joy—taking one home while the other is donated to SM’s chosen charity organization. This heartfelt initiative lets mallgoers share love and joy with children in need, reminding everyone of the true meaning of Christmas.
The merriment continues throughout the season with a line-up of exciting activities for families and friends to enjoy. Highlights include the Santa Run (Nov. 16) and Rockin’ Holiday Pet Parade (Nov. 29) at SM City Marikina, the Holiday Paws Party (Nov. 23) at SM City Masinag, along with Santa Claus meet-and-greets, Christmas Snowflake Surprise, Holi Squad appearances, Christmas Acoustics, and the World Chorale Day celebration across the malls. This holiday season, make SM Malls in the East Metro your go-to destination for joyful gatherings, festive experiences, and heartwarming memories with your loved ones.
