Taiwan Excellence Brings Lohas Lifestyle to Manila with Catriona Gray

Catriona Gray leads Taiwan Excellence in promoting LOHAS lifestyle

Taiwan Excellence kicked off its three-day LOHAS Days event at Ayala Malls Market! Market! on September 12, with Miss Universe 2018 Catriona Gray leading the launch as the official Taiwan LOHAS Advocate. The event highlights a Lifestyle of Health and Sustainability (LOHAS), featuring wellness activities and innovative products from Taiwan.

The launch began with a lively cheer dance performance followed by opening remarks from Ms. Josephine Shun of the Taipei Economic and Cultural Office. She emphasized Taiwan’s push for health under the “Healthy Taiwan” initiative, citing the country’s status as the Bicycle Kingdom and a top exporter of fitness equipment.

Mr. Alex Lai, Director of Taiwan Trade Center Manila, noted that 17 Taiwanese companies brought more than 30 products to the event. He explained that the Taiwan Excellence Awards celebrate innovation, with each product reflecting Taiwan’s belief that innovation leads to a better life.

Catriona Gray expressed her excitement about the LOHAS movement, stating that Taiwan’s leadership in health and wellness inspires Filipinos to embrace a sustainable lifestyle. She joined Taiwan brands such as Johnson Fitness, JK Fitness, Starbia, Vinxper, and Aropec in promoting the cause.

Day One drew strong participation, with free fitness classes like spin, yoga, and body combat attracting attendees. The event also showcased award-winning Taiwanese products including GIANT bicycles, Makalot’s motion-tracking suit, Acer’s AI-powered Swift Edge 14, FECA’s eco-friendly basketball kit, and Annie’s Way skincare.

LOHAS Days continues until September 14 at Market! Market! Visitors can enjoy more wellness talks, fitness sessions, and interactive exhibits. Families are also welcomed to join mascot FuBear in fun activities while exploring Taiwan’s innovative health and sustainability solutions.