Tech lifestyle expands with SM Cyberzone La Union Opening
SM Cyberzone, the country’s leading tech and gadget hub, is opening its 69th branch at SM City La Union on October 17. The new branch is set to elevate the tech lifestyle experience for Northern Luzon residents.

Located on the second floor of SM City La Union in San Fernando, the branch brings together top technology and gaming brands under one roof. The launch comes as La Union grows into a major hub for trade, culture, and progress in Northern Luzon.
To celebrate, SM will host the Cyberzone Gadget Craze from October 17 to November 30. Shoppers can join the raffle by presenting Php 500 worth of accumulated receipts from any participating Cyberzone tenant. Exciting prizes are up for grabs, including two MSI GF63 Thin laptops, two Samsung Galaxy A16 phones, three HONOR X8c phones, and three UGREEN 10000mAh Magnetic Wireless Power Banks.
The grand opening event on October 17 will feature interactive tech and gaming activities. Guests can join the Surf Quest virtual surfing challenge, the Tricky Towers zone, a 1v1 fighting game community challenge, and the Switch and Sprint challenge with Mario Kart.
Since La Union is known for surfing, Cyberzone will also host a Surf Quest Tournament from October 18 to 19. The top scorer will win Php 3,000 in cash.
SM Cyberzone’s latest branch marks another milestone in bringing the latest tech experiences closer to consumers. From gadgets and gaming to lifestyle innovation, this expansion continues Cyberzone’s mission to connect Filipinos with the best in technology.
Stay tuned for more updates and visit SM City La Union to experience the new Cyberzone.