Salmon Launches Para-Paraan Podcast for Financial Mindfulness

Salmon Para-Paraan Podcast Empowers Filipino Families to Make Mindful Financial Choices

Salmon introduced a new podcast series, Para-Paraan with Salmon, to help Filipino families practice financial mindfulness.

The show is hosted by creator-entrepreneurs Joric Pecson and MK Bertulfo, who explore how everyday Filipinos can make smarter money decisions. Each episode features honest conversations with guests who share how they find practical ways to save, spend, and grow their finances with purpose.

Three episodes are already available. They feature Ciara Magallanes of Mommy Diaries PH, a parenting advocate with over one million followers; Jaycee Tan of HighLevel Pilipinas, a digital community founder connecting Filipinos to global opportunities; and Ashley Colet, actress and entrepreneur, who founded Ash Luxe Nails.

“Filipinos often say ‘para-paraan lang’ when faced with challenges. That’s the spirit of this podcast,” said Raffy Montemayor, Co-Founder of Salmon. “Through financial mindfulness, we can be more intentional with how we save, spend, and grow. This podcast brings that to life through real voices, real journeys, and real solutions to inspire Filipinos everywhere.”

Produced in collaboration with Podcast Network Asia (PNA), Para-Paraan with Salmon combines practical insights, relatable stories, and actionable lessons.

Ronster Baetiong, Founder of PNA, shared: “We are proud to partner with Salmon on Para-Paraan. Podcasts can share authentic stories that connect with audiences. This show helps Filipinos become more mindful and confident in their financial journey.”

The podcast aims to shift the way families talk about money—from fear and struggle to awareness and intention. Through simple, heartfelt discussions, the show encourages listeners to create habits that lead to long-term financial wellness.

Para-Paraan with Salmon is now available on YouTube and Spotify.

Listen here: https://linktr.ee/ParaParaanwithSalmon