PLDT Enterprise and the Philippine Retailers Association (PRA) reinforce their commitment to future-proof Philippine retail, as the sector undergoes rapid digital evolution. The 23-year partnership is driven by a shared mission: to equip Filipino retailers with the tools and insights they need to thrive in an increasingly digital and customer-driven landscape.
“We are proud to work hand in hand with PRA once again in our shared commitment to advancing Philippine retail,” said Chet Alviz, Vice President and Head of Marketing at PLDT Enterprise. “Through our holistic suite of connectivity, communication, and ICT solutions, we empower retail businesses of every size, from MSMEs to flagship chains, to operate more efficiently, serve customers better, and scale sustainably.”
Strategic Collaboration for Tailored Retail Innovation
At the heart of PLDT Enterprise’s partnership with PRA is a commitment to collaborative innovation. Through ongoing dialogue with retail stakeholders, PLDT Enterprise identifies the sector’s evolving pain points, from the need for omnichannel customer engagement to real-time inventory management, and secure, cashless transactions.
These insights shape bespoke digital solutions, ensuring that retailers, whether large mall chains or MSMEs, can improve operational efficiency, enrich consumer experiences, and compete effectively in today’s highly connected marketplace.
By co-creating technology strategies with industry leaders, PLDT Enterprise continues to bring fit-for-purpose solutions that respond to actual business needs, helping to future-proof retail in both urban and emerging communities across the Philippines. These include:
- Fixed and wireless connectivity for seamless operations and digital transactions.
- AI and Cloud-powered solutions that enhance both customer experience and business intelligence.
- Cybersecurity and resiliency services that protect critical data and ensure continuity.
Through this partnership, PLDT Enterprise also continues to tailor its offerings to the unique needs of each retail player, enabling smarter supply chain management, personalized customer engagement, and operational agility.
“At PRA, we believe that technology and strategic collaboration are essential to navigating today’s fast-changing retail environment,” said Roberto S. Claudio, Sr., Chairman of the Philippine Retailers Association. “PLDT Enterprise has consistently understood the evolving needs of our industry and helped enable our members, big and small, to innovate and compete locally and globally.”
More than providing technological solutions, PLDT Enterprise plays an active role in inclusive digitalization. Through the infrastructure investments of its parent company, PLDT, and strategic partnerships with groups like PRA, PLDT Enterprise helps bridge the digital divide and provide equitable access to technology, especially for businesses in underserved areas.
A Commitment to Empowering the Philippine Retail Sector
As PLDT Enterprise continues to deepen its engagement with industries like retail, it underscores the importance of listening, understanding, and co-creating solutions.
“We don’t just provide technology; we build relationships that help us recommend the best digital tools based on real industry challenges,” added Alviz. “By collaborating with organizations like PRA, we strengthen our mission to equip every Filipino business with future-ready solutions.”
PLDT Enterprise is also set to participate in the upcoming National Retail Conference and Expo (NRCE), themed “Retail Game Changes,” happening this July 31 to August 1, at SMX Convention Center Manila, MOA Complex. The telco group will share insights on emerging technologies such as artificial intelligence, cloud computing, and digital integration, and discuss how these innovations are shaping the future of retail.
