Life insurer Pru Life UK soared to new heights as a sponsor of the 26th Philippine International Hot Air Balloon Fiesta (PIHABF), bringing the message of financial preparedness and protection to one of the country’s most anticipated events.
Held from 13-15 February 2026, at New Clark City in Capas, Tarlac, the PIHABF featured a spectacular display of colourful, special-shaped hot air balloons from around the world, alongside thrilling Fédération Aéronautique Internationale (FAI)-recognised competitions, paragliding exhibitions, and drone racing events.
Anchored on the theme “Protection that soars,” Pru Life UK’s participation in the PIHABF highlighted its role as a trusted partner in safeguarding Filipino families—today, tomorrow, and for generations to come. The sponsorship also coincided with the company’s 30th anniversary, marking three decades of helping Filipinos address their needs through comprehensive life and health insurance solutions.
“For 30 years, Pru Life UK has stood by Filipinos through life’s most important moments,” said Kathryn Cajucom, Head of Brand & Integrated Marketing Communications at Pru Life UK. “Our participation in the Philippine International Hot Air Balloon Fiesta reflects our continued commitment to protecting what matters most and to empowering families to plan for the future with confidence.”
A standout attraction at the event was the Pru Life UK–branded hot air balloon, which served as a prominent visual centerpiece and a powerful symbol of the brand’s steady guidance toward long-term security and stability. Rising above the festival grounds, the balloon embodied optimism and forward-looking confidence, reinforcing alignment with PIHABF’s spirit of family, joy, and community.
“When life takes unexpected turns, Filipinos deserve a partner they can rely on. At Pru Life UK, our promise remains the same: When it matters most, Count on Us, Count on PRU—for every life, for every future,” Cajucom added.
