Himel, an award-winning globally recognized manufacturer and supplier of electric products, proudly announces its 10th anniversary celebration of operations in the country. This milestone highlights Himel’s commitment to delivering value-engineered and high-quality yet affordable electric products to Filipinos.
The Philippines, with its vibrant economy and dynamic infrastructure development, has a growing demand for reliable and efficient electrical solutions. Himel has successfully catered to these needs over the past decade, providing a comprehensive range of products tailored for residential, commercial, and industrial applications.
Recently, Himel also launched the ‘Powering Ambitions’ campaign highlighting the brand’s commitment to supporting the ambitions of its channel ecosystem and the broader community. With six distributors spread across key cities—Manila, Quezon, Cebu, Davao, Caloocan, and San Juan—Himel is strategically placed to cater to electrical retailers, panel builders, original equipment manufacturers, contractors, and consultants across the country.
Having six ecommerce stores in Lazada and Shopee platforms, Himel in the Philippines has been providing high-quality power distribution and home electric products to Filipinos in the comfort of their homes. The brand has an engaged community on Facebook with over 15,000 followers showcasing success stories like installation in sustainable modular homes and industrial applications.
Koon San Ang, the VP of Himel International Sales, shared insights on Himel’s growth strategy. “The Philippines is one of the most important countries for Himel. I congratulate each of the partners and customers for trusting in our vision. We will continue to diversify our product offerings, focusing on customer needs, and expanding our market presence in the Philippines. Our goal is clear—your safety is assured with Himel electric products,” said Ang.
Himel in the Philippines has been part of several successful electrical projects including the New Clark City Athletics Stadium, several SM City and Gaisano malls, IKEA Philippines, condominium projects like Breeze Residences, Shore 2 and 3, and Sky Suites Tower, as well as housing projects with CUBO and the National Housing Authority.
The team is deeply invested in the upskilling of partners and conducts periodic product training. There has been a regular training program for training electricians and panel builders on safer and more efficient installations. The brand also has a strategic association with the Institute of Integrated Electrical Engineers in the Philippines.
Rodel Melendres, Country Sales Manager for Himel in the Philippines, said “Himel has shown tremendous growth while meeting demands for reliable and affordable electrical products. We are committed to safer electrical infrastructure of Filipino offices, industries, and homes of all sizes. Our products are manufactured in smart factories focused on minimizing carbon footprint and adhering to the highest norms of quality.”
Vibha Thusu, Global Head of Marketing and Communication, congratulated the Himel team and network in the Philippines, “Today Himel in the Philippines is at the forefront of brand marketing and digital demand generation initiatives, empowering its ecosystem for collective growth and shift to digital. Our growing community on social media and e-commerce is a testimonial of the fact that Himel offers value beyond product,” stated Thusu.
