1. What is the MSME Biz Up workshop?

It is a learning initiative by PLDT and Smart focused on digital growth and cybersecurity for MSMEs.

2. Who participated in the workshops?

Local entrepreneurs, tourism operators, travel agencies, and business stakeholders from CALABARZON.

3. What topics were discussed?

Digital marketing, short-form content creation, online fraud prevention, and digital credibility.

4. What is #KonektedForLivelihoods?

It is PLDT and Smart’s initiative that equips MSMEs with connectivity and digital growth opportunities.

5. Why is digital learning important for MSMEs?

It helps businesses improve visibility, reach more customers, and stay secure online.

Business

Pldt and Smart Help Calabarzon Msmes Strengthen Their Digital Presence

By Gabriel

Published June 1, 2026, 8:08 PM PST · 2 min read · 70 views

Quick Read

What Readers Should Know

PLDT and Smart are helping CALABARZON MSMEs strengthen their digital presence through practical workshops on digital marketing, storytelling, and online safety. The initiative equips entrepreneurs with tools to grow safely in the digital economy.

PLDT and Smart hosted MSME workshops across CALABARZON
The sessions focused on digital marketing and cybersecurity
The initiative is part of #KonektedForLivelihoods
Entrepreneurs learned practical storytelling and scam prevention strategies
The workshops support long-term digital business growth

Through digital marketing and cybersecurity workshops, local entrepreneurs are gaining practical skills to grow and compete online.

Micro, small, and medium enterprises across the CALABARZON region are getting stronger digital support through CALABARZON MSME Digital Growth initiatives led by PLDT and Smart.

Through their B2B arm, PLDT Enterprise, the group recently partnered with regional business and tourism organizations to host a series of “MSME Biz Up!” workshops focused on digital marketing and online safety.

The workshops were held in partnership with the Philippine Chamber of Commerce and Industry Cavite and the CALABARZON Alliance of Independent Tour Operators, Inc.

These sessions are part of PLDT and Smart’s #KonektedForLivelihoods initiative, which supports entrepreneurs by providing connectivity, platforms, and practical learning opportunities.

For many local businesses, CALABARZON MSME Digital Growth means more than simply going online.

It also involves building digital confidence, improving visibility, and protecting customers against online threats.

A major focus of the sessions was digital storytelling through short-form video tools such as Reels.

Entrepreneurs learned practical ways to build brand visibility and connect with wider audiences beyond their local communities.

Cybersecurity was also highlighted through PLDT and Smart’s #BeCyberSmart module.

Participants gained insights on scam detection, fraud prevention, and building digital credibility.

According to John Eric Alviz, PLDT Enterprise Vice President and Head of SME Growth Marketing, Digital and Trade, empowering MSMEs with digital skills helps communities grow.

Meanwhile, tourism business owners shared how the sessions provided timely insights into online protection and business adaptability.

For local entrepreneurs, CALABARZON MSME Digital Growth is becoming increasingly important as businesses adopt digital tools and AI-powered solutions.

The back-to-back workshops reflect PLDT and Smart’s continuing commitment to bringing digital learning closer to MSME communities.

The takeaway: Stronger digital skills and cybersecurity awareness are helping CALABARZON entrepreneurs grow with more confidence in today’s evolving online economy.