PLDT Enterprise and Burst SMS Strengthen Secure Messaging for Philippine Businesses
PLDT Enterprise has strengthened its digital communication capabilities by partnering with global messaging provider Burst SMS, part of Known Group. This collaboration aims to enhance Application-to-Person (A2P) messaging through the Smart Messaging Suite, allowing businesses to send more secure and scalable messages to customers across industries.
As the need for real-time and secure customer communication rises, the partnership introduces smarter and more reliable messaging for businesses in retail, healthcare, government, and e-commerce. Through its new Manila office, Burst SMS brings its global experience to local enterprises, offering ISO27001-certified systems, 99.99% uptime, and direct carrier connections for dependable high-volume messaging.
The partnership will see Burst SMS subscribing to the Smart Messaging Suite, starting with an initial rollout that is projected to scale to 12 million SMS messages monthly within six months. These messages will cover customer advisories, alerts, and promotions that drive engagement and operational efficiency.
Mitch Locsin, First Vice President and Head of Enterprise Core Business at PLDT and Smart, said the collaboration underscores PLDT’s push to empower enterprises through innovation. “With their global expertise and local presence, and powered by PLDT Enterprise’s robust network, Burst SMS is well positioned to accelerate A2P messaging adoption in the Philippines,” Locsin said.
Brad Down, Chief Innovation Officer at Burst SMS, shared his enthusiasm for the partnership. “We are excited to work with PLDT Enterprise as we expand in the Philippines. This partnership enables us to support enterprises needing secure, high-volume messaging and smarter customer engagement.”
By combining PLDT Enterprise’s connectivity with Burst SMS’s global technology, the partnership aims to make enterprise communication in the Philippines faster, safer, and more reliable. The collaboration also supports the country’s digital economy by giving businesses new tools to connect with customers at scale.
Learn more about the partnership through https://bit.ly/pldtenterprise-burst-sms-partnership-pr
