What happens when you replace game sound effects with “Dew, Dew, Dew?” Apparently, pure comedy gold. The Play The Dew Dew Dew Challenge by Mountain Dew has taken over the gaming world, and gamers everywhere—whether casual or pro—have jumped in to give their own hilarious spin on their favorite games.
By tapping into the community’s creativity, Play The Dew Dew Dew is transforming how players experience their favorite games—making Mountain Dew not just their go-to fuel, but a part of gaming culture itself. Mountain Dew brought this Cannes Lions Award-winning idea to even more Filipino gamers, by releasing a Play The Dew for TikTok where users can play a racing game by speaking “DEW” into their microphone. Here are some of the leading entries in views.
TikTokers @reinitsu..02, @mamiruthj and @james_abainza are among those who took the challenge and have raked in high engagements. Try this TikTok challenge yourself by visiting Mountain Dew’s official TikTok page and join over 9,000 others who have played the game.
The campaign started when ChooxTV took to his page and started streaming a gameplay of Mobile Legends while dubbing his game with his own Dew sounds. Soon after, gamers from all over the internet joined in, flooding our feeds with some of the funniest, most creative, and downright amusing gaming dubs we’ve ever seen. Here are some of the best ones:
1. RBEH playing Mobile Legends
Kay Choox ko siya napakinggan, naenganyo ako. Nagtuwa kasi ako. Kaya triny ko rin. Nakakatuwa eh. DEW! DEW! DEW! Oh diba!? – [Rbeh]
2. FallenSanity playing Ragnarok M: Eternal Love
“Super solid guys. Ang angas! siyempre Dew! Anong class pwede yung Dew sound dito sa Ragnarok!” – [FallenSanity]
3. Leny Ming playing Valorant
“Sobrang natural ng DEW, parang di sinasadya.” – [Leny Ming]
4. Nikki Nikki playing Mobile Legends
“Sumali na kayo mag record na kayo kahit anong game – FPS, MOBA, RPG. Gusto mo pati MMORPG and then i-upload mo sa page mo or sa wall, hashtag kayo and then tag niyo na rin ang Mountain Dew!” – [Nikki Nikki]
Bernard Cheng, Chief Marketing Officer for Asia Beverages at PepsiCo said: “Gamers have always been at the heart of Mountain Dew and seeing them turn the brand name into something so wildly creative and fun just shows how much energy and excitement they bring to the table. Play The Dew Dew Dew is more than a trend – it’s a celebration of the gaming community’s humor, passion, and love for the game.”With more and more players hopping on the trend, one thing’s for sure: Play The Dew Dew Dew isn’t just a challenge—it’s a whole new way to experience gaming. And if you haven’t tried it yet… ano pang hinihintay niyo? Play the Dew!
