OREO x Babymonster Collaboration Launches #TwistLickDance Across Southeast Asia
OREO adds a fresh spin to its classic ritual with a global collaboration featuring K-pop powerhouse Babymonster. The OREO x Babymonster partnership introduces the #TwistLickDance, a playful mix of taste, rhythm, and fandom energy spreading across Southeast Asia.
The campaign transforms OREO’s iconic “Twist, Lick, Dunk” move into a #TwistLickDance challenge. With a new track and choreography from Babymonster, fans can now experience the cookie through dance. The challenge rolls out in Indonesia, Malaysia, Singapore, Thailand, Vietnam, Cambodia, and the Philippines.
“This collaboration puts us right on the pulse of culture,” said Lucas Levy, Mondelez Senior Director of Marketing for Southeast Asia. “By combining OREO’s playful spirit with Babymonster’s global energy, we’re creating a shared moment where music, movement, and taste collide.”
For the first time in Southeast Asia, OREO co-created a cookie flavor with a global artist. Inspired by Korea’s dessert trends, the OREO Babymonster Marshmallow Flavored Crème brings a sweet twist to the classic cookie. Fans can also collect exclusive photocards of all seven Babymonster members, included in limited-edition multipacks available in Vanilla, Chocolate, Strawberry, and Red Sandwich flavors.
To mark the launch, OREO is staging events across the region. Filipino fans can catch the grand launch on October 18 at Market! Market! in Taguig City.
Fans can visit www.oreobm.com or follow OREO on social media to join the #TwistLickDance and celebrate the OREO x Babymonster collab.
