Genesis Jarilla, Consumer Connections Manager (Brand Manager) for Young Adults at NutriAsia, one of the leading food manufacturing companies in the Philippines, has been named one of the Top 12 Mansmith Young Marketers of 2024. This prestigious award, presented by Mansmith and Fielders, Inc., recognizes the country’s most exceptional young marketing professionals for their outstanding achievements and contributions to the industry.
The Mansmith Young Marketers Awards (YMMA) is a highly renowned program that celebrates innovation, creativity, and effectiveness in marketing. This year’s awardees, represent the best and brightest minds shaping the future of Philippine marketing.
Genesis’ recognition in brand management stems from the impact of his strategic initiatives that have significantly strengthened NutriAsia’s brand presence in a competitive market. His innovative UFC Soups and UFC Fun Chow campaigns and data-driven approach have played a key role in driving brand growth and winning consumers affinity for his brands.
Under Genesis’ leadership, UFC Soups doubled its market share in 2022 and 2023. Meanwhile, the UFC Korean Style Fun Chow Rice Mixes and K-Sarap Campaign drove substantial consumer trials for the new line of Korean Rice Mixes, culminating in a 21% increase in brand performance and propelling the brand from 0% to 41% category penetration for rice mixes nationwide.
“We are extremely proud of Genesis and his well-deserved recognition as a top young marketing leader,” said Gretchen King, Senior Group Consumer Unit Head of Nutriasia. “His dedication, creativity, and strategic thinking exemplify the high caliber of talent we have. He embodies the innovative spirit we cultivate at NutriAsia, and we are excited to see him continue to shape the future of marketing in the Philippines.”
The Mansmith YMMA Awards not only recognize individual achievements but also serve as a platform for inspiring the next generation of marketing professionals. As Chiqui Escareal-Go, Co-Founder of Mansmith YMMA, aptly stated, the awards “have opened doors and created opportunities for our winners, inspiring the next generation of marketers to aim for excellence.”
“I’m incredibly honored to be recognized by Mansmith,” said Genesis. This award fuels my passion for building strong, purpose-driven brands that resonate with Filipino consumers. It inspires me to continue pushing boundaries for the company by finding innovative ways to elevate our brands and connect with our audiences on a deeper level.”
Genesis’ achievement reflects NutriAsia’s commitment to fostering a culture of innovation and excellence. His achievement adds to NutriAsia’s growing roster of industry-acclaimed marketing leaders, which includes Mansmith Market Masters Awards 2023 recipient Angie Flaminiano, President and COO, and Young Market Masters 2016 awardee Gretchen King, Senior Group Consumer Unit Head. This highlights NutriAsia’s commitment to cultivating young talent and empowering them to excel both within the company and the industry at large.
Beyond its portfolio of market-leading brands and beloved consumer products, Genesis’ win further solidifies NutriAsia’s reputation as a breeding ground for exceptional talent driven by a relentless pursuit of excellence.
